Australian newspaper features WWE's efforts in the region

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Reported by Ernest I Aguilar Zevallos

Australia's national newspaper The Australian has a story up regarding WWE's effort to conduct business in Australia and from there, reaching the much-sought after Asian market. Jonathan Sully, President of WWE Asia Pacific heads up the Sydney office. WWE is very popular in Australia with their shows on Fox 8 being among the highest rated on the network and pay-per-view buys on Main Event are strong as well. Sully said that this year, the Smackdown! brand will perform seven times in different cities throughout Australia, up from the three of last year. Under Sully's guidance, WWE secured its first local sponsorship agreement with Visa Entertainment, offering cardholders first choice of tickets while the first marketing initiative for the new operation is the promotion of WrestleMania XXIV.