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Sunday, February 26, 2012

WWE signs two year deal for RAW in Russia

Reported by Ernest I Aguilar
WWE today announced a two year TV distribution deal with 2X2 in Russia to bring RAW on free television to more than 24 million homes in the country starting in February.

"We are delighted to be bringing WWE Raw back to Free TV in Russia and look forward to working with 2X2," said Andrew Whitaker, Executive Vice President of WWE International. "We are confident that this partnership will be the first step in expanding the WWE brand in Russia."

Roman Sarkisov, General Director of 2X2 said that adding RAW to their schedule is perfect for their viewers since the general demographic is young and active who "prefer fresh and entertaining content, instead of traditional TV programs."

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